Logo - What is it? characteristics, types, and examples

What is a logo?

The logo, also known as a logo, is a graphic element that represents and identifies the brand of a company, organization, product, or business. In this way, it must be related to the brand in question, so that consumers can make the association between the two in their minds.

The logo can be represented by the name of the brand written in a specific type of letter, as is the case with Coca-Cola, or it can be a drawing associated with the name of the brand, as is the case with Apple.

Characteristics of a logo

The main characteristics of a logo are the following:

1. Simplicity– A logo should be simple, easy to remember, and easy to reproduce. These aspects are important since they will allow the logo to remain for a longer time in the minds of users and, when selling the product or advertising it, its image can easily be reproduced.
2. Visibility– The logo should be easily recognizable and eye-catching without being obtrusive. This allows people to pay attention to you and keep you in their minds for a longer time.
3. Unique– A brand logo should be unique and stand out from the competition. In this way, customers will not be able to confuse it with another brand or another similar design.
4. Scalable– The logo should be able to be reproduced in different sizes and still look good. It should be able to be used in large advertisements but also in small products.

What is a logo for?

The main function that a logo must fulfill is to provide a visual identity to the brand that is using it. Also, the objective of this is that people can have a visual reference of the brand to easily assimilate it.

A logo provides identity to a company or product, without offering more details about it. Many people have an easier time remembering an image rather than a feel or aspect of the company.

logo types

We can distinguish 4 types of logos: logo, isotype, imagotype, and isologo.

logo

The logo is one that is made up only of letters that adopt a unique topography and represent the name of the brand. In other words, the logo is that logo in which only the legible letters of the brand name are seen.

Some examples of well-known logos:

isotype

• Main article: Isotype.

The isotype is an image that identifies the brand or product that is to be represented. This drawing is not accompanied by any text.

It is important that this figure or image has good publicity behind it since it is necessary for customers to be able to relate it directly to the brand. For example, if we see the apple, we all know that we are talking about Apple; if we see the pipe, we all know we are talking about Nike.

Some known examples of isotypes:

 

Imagotype

• Main article: Imagotype.

The imagotype is a logo that has an image or symbol together with words, but without being grouped under the same drawing. In other words, it is a logo together with an isotype.

Some examples of imagotype:

Isologo

• Main article: Isologo.

The isologo, also known as isologotype, is a combination between the logo and the isotype since in it the words and the image that represents the brand cannot be separated.

In other words, it is when the logo is represented through an image or representation that also has the brand name with its specific typography.

Some examples of isologist:

 

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