Sales

Provides a good or service in exchange for an amount of money.

What are sales?

Sales are commercial operations in which a seller grants a good or service in exchange for a previously established amount of money corresponding to the price of said product, which can be agreed by both parties or established in a fixed manner by the respective seller.

The sale of a good or service is generally done through an electronic platform or physically through the interaction of two or more parties. These operations usually give profits to the seller since they are the result of a commercial transaction.

types of sales

The main types of sales are listed below:

• According to the means by which it was carried out:
  • Online sales: that type of sale made with the intervention of the internet, either through a virtual store or because the interaction of the parties was through an online chat.
  • Personal sales: that type of sale in which to carry out the operation you only interacted physically, without the need to use digital tools.
  • Mixed sales: that type of sale in which to develop the operation the intervention of the internet was needed to facilitate communication, but also the physical interaction to make said sale. For example, a physical sale with a means of payment through digital wallets.
• Depending on how it was done:
  • Inbound sales: that type of sale in which to carry out the operation the buyer is the one who goes directly to the seller, therefore, the seller is not in the task of looking for potential buyers.
  • Outbound sales: unlike the previous one, a type of sale in which the seller goes looking for the buyer.
  • Direct sale: that type of sale in which the interaction between the seller and the buyer occurs directly, without the intervention of a third party.
  • Indirect sale: that type of sale in which during the sales process there is a participation of a third party who is in charge of offering or selling the product, said intervener may not be the owner of the good but does participate directly in the mercantile operation.
  • Sale with negotiation: that type of sale in which during the commercial operation a negotiation is carried out prior to the culmination of the process, in this negotiation the buyer offers a value different from that established by the seller.

sales process

The steps that are developed when carrying out a sales process are the following:

1. Step 1: Define the good or service with which it is going to operate. To start the sales process, you must first define the good or service that will be the protagonist of the commercial operation.
2. Step 2: Set a price. After defining the product, a price is determined with which said good or service will later be offered. To assign a value to the product, several factors must be taken into account that may intervene in this process, for example, product characteristics, market prices, sentimental value, among others.
3. Step 3: Offer the product to the public. If you want to carry out the sale operation, you must first make known the good or service you want to market, for this you can use electronic tools which facilitate such work, such as the internet or the radio, although also the seller can spread the information in a personal way to other individuals.
4. Step 4: Negotiation. The seller can find the buyer offering his product, or on the contrary, the buyer can find the seller due to the need that the lack of said product may generate, or also for some other interest. Once this situation is given, a negotiation is carried out in which the buyer can offer an amount less than that required by the seller, or sometimes according to the price, the latter proceeds to make the payment. During the negotiation process, the buyer is the one who decides whether to accept what the seller offers, or whether to propose an alternative option.
5. Step 5: Sale. This part of the process is when the operation is completed since the parties involved reach a mutually satisfactory agreement for both, therefore, the sale process has ended, usually generating profits for the seller in this way.

sales examples

Some examples of sales are as follows:

• A baker who markets his products in his bakery.
• A person who offers clothing on a website that they no longer wear, in order to profit from the sale of the goods.
• Carlos's father wants to sell his old mobile phone, and his son offers to help him since his father doesn't know who to sell it to. A few days later, his son finds a buyer with whom they carry out the process of selling the phone.
• Karen wants to sell a sewing machine, so she posts an ad on a textile-related website. A person from her city makes an offer to Karen because she is interested in the said machine, Karen accepts and they culminate in the sale of the sewing machine.

 

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