The process that is carried out to promote a product or activity.
Marketing is a process that is carried out to promote a product or activity. This is understood from the moment an idea is raised until the plans and strategies are elaborated, then executed, and finally, when the productivity results are seen, that is, when it has reached the hands of the consumer.
The objective of marketing is to retain customers through the use and employment of various strategies and tools.
The word market derives from the Latin Mercatus, which means to buy. To this term is added the orientation to market research, which results in the word marketing.
The essential functions on which marketing is concentrated are the following:
The main objective of marketing is to detect the best market opportunities, identify the most profitable and feasible ones, have an outstanding market share, and benefit the company by fulfilling its objectives.
In addition, it is responsible for having reliable and important information about the market, achieving satisfactory products and services, distributing them optimally, setting an ideal price, promoting, persuading, and successfully entering markets.
We can classify marketing into 9 different types:
This is based on analyzing all the external and internal components of the product or market to be promoted, and also carrying out an analysis to evaluate the best strategies.
One of the most used tools in this classification, to analyze and develop strategies, is the use of the SWOT matrix.
This type of marketing, which is related to analytical, seeks to detect the best strategies to meet the needs of the market.
This can be considered as the last stage of those mentioned above (analytical and strategic) since it seeks to carry out the proposed strategy through different actions.
Emotional marketing works for those consumers who buy a product or service on emotional impulse.
As it is linked to emotions, it seeks to promote a brand or product through people's emotions, not through rationality, so that they make purchases compulsively.
He is recognized for his use of social networks. It occurs when a product or brand begins to circulate rapidly through electronic media such as social networks, mail, etc.
This type of market focuses on fostering good relationships between the client and the companies, to attract the attention of consumers.
Type of marketing that seeks to produce more profit through the reduction of various costs.
This is responsible for performing functions in the international market, applying techniques for distribution logistics in various countries, and the launch of new products and brands.
This marketing seeks to satisfy the market through social actions, performing an analysis of the functioning of society.
Set of activities to determine the needs and demands of an audience.
Marketing, also called marketing, is a set of activities carried out to determine what the needs and demands of the public or market are, with the aim of satisfying them through products or services.
This takes into account factors such as age, gender, and other important characteristics that contribute to the profit of the company, increasing the demand for products and the profits obtained, and making consumers happy with what they get.
To better understand the concept of marketing, let's see the definition proposed by the following authors:
The objectives that guide marketing are the following:
Marketing develops important functions within the economy and organizations, such as:
We can identify 5 types of marketing :
The marketing mix consists of the implementation of a strategy based on 4 variables, known as the 4Ps :
Strategic marketing focuses on carrying out your long-term goals. To do this, it analyzes how to develop day-to-day actions so that the future of the organization is successful.
Also known as tactical marketing, it is the type of marketing that focuses on carrying out your short-term goals .
However, it also works in conjunction with strategic marketing to achieve long-term goals.
Direct marketing seeks to provide feedback with the customer in a personalized and direct way, that is, to develop a dialogue between the company and the customer.
Although it is capable of achieving very good results, it is difficult to apply it on a large scale, since a personalized treatment with the client, when there is a large number of clients, is an arduous process.
This type of marketing, which is gaining more and more participation and importance, is based on directing promotional strategies to the digital world. Some of the tools developed by digital marketing are the following:
Through the analysis of market behavior, marketing or marketing helps to grow the demand for the products or services that a company offers and uses this information to promote its sales.
It provides the opportunity to innovate and develop more services to offer and, furthermore, by creating products that make everyday life easier, it contributes to making people's lives more placid.
Finally, marketing manages to create more competitive companies, which gives the customer the opportunity to acquire the products they want, at the price that suits them best.
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