Advertising - What is it? What is it for? types, history, and classification

Advertising

Activity that publicizes products or services.

What is the publicity?

Advertising is a communication-oriented marketing activity carried out by companies or organizations to publicize certain products or services.

This is usually used to insert new brands in a market, improve its image or position a product in a specific area. As distribution channels, advertising uses the media.

What is advertising for?

The main objectives of advertising are the following:

• Promote a product: publicize a new product or service.
• Distinguish yourself from the competition: show that a product has different and better characteristics than its competition.
• Position in the market: target a target audience and position yourself as a distinguished brand in the market.
• Increase sales: increase the sales of a certain product or service.

Advertising features

The characteristics of advertising are as follows:

• A sponsor is needed to persuade people to buy a company's products.
• Use collective means of communication to reach the greatest number of people and for them to buy the product that is offered.
• It has a price that depends on the means used to reach people.
• Although it is known for using mass media, it is directed towards a specific audience.
• Its main objective is that people find out about the product or service, remember it, and buy it.

Types of advertising

There are various types of advertising according to its content, geographical scope, and means of dissemination.

According to its content

One of the main ways to classify advertising is based on the content you have and where you want to point. According to this, advertising can be:

• Informative: one that seeks to inform or educate the consumer about a product or service.
• Comparative: the one that bought a product or service with that of the competition, in order to demonstrate that it is better.
• Transformative: the one that transmits the solutions that the product or service is not capable of transmitting by itself.
• Emotional: one that seeks to convince the consumer, affecting their emotions.

According to the geographical scope

Depending on its geographical scope, advertising can be:

• Local – About a town, city, or small geographic segmentation.
• Regional: About a region, such as a collection of towns, cities, or provinces.
• National: Reaching an entire country.
• International: one that reaches other countries, generally bordering.

Depending on your broadcast medium

The different means that advertising can use to communicate are the following:

• Internet: advertisements that are made through online platforms, such as Facebook or Google Ads.
• Print: advertisements printed on paper, such as brochures or magazines.
• Radio: those that are broadcast on the radio.
• Television: advertisements that are made through programs and advertising spaces on television.
• Telephone: advertising that is made through telephone calls, generally used to carry out political campaigns.

advertising history

To talk about the origins of advertising, we must go back to 3000 BC. C., when the Egyptians began to place advertisements for various professions on papyri and clay tablets.

For the year 480 a. C., with more developed advertising, in Ancient Greece, the first means of propaganda appeared. At that time there were people who were dedicated to communicating the most important news of the town where they lived, but they also took advantage of and sponsored various products.

Already in the year 1453 d. C., with the invention of writing, advertising was consolidated as a means and instrument of product disclosure. From then until today, it has grown to the point of handling thousands and millions of dollars.

Below is a timeline with the most important milestones in advertising throughout history:

Year	Milestone
3000 BC c.	The first advertisements appear in Egyptian papyri.
480 BC c.	News carriers now also communicate new products.
1472 AD c.	The first brochure is printed, advertising a prayer book for sale.
1661 AD c.	The first brand of toothpaste, Tooth Gel, is developed.
1835 AD c.	With the birth of automobiles, the use of advertising in the US is encouraged
1882 AD c.	The first poster appears in Times Square, New York, the center of world advertising.
1892 AD c.	The Sears company receives 2,000 new orders after sending out 8,000 brochures, marking the birth of direct marketing.
1917 AD c.	The first association of advertisers is founded.
AD 1941 c.	The first television commercial airs.
AD 1955 c.	Psychologists and analysts begin to study how to make advertising impact better.
1979 AD c.	The first sales infomercial appears, through TV.
AD 1994 c.	The first advertising banners appear on the internet.
AD 1997 c.	The first mobile advertising messages appear.
2000 AD c.	Google Adwords (today Google Ads), the world's most widely used advertising platform, is launched.
AD 2002 c.	Pepsi Co. spends the largest amount of money on advertising in history ($7.5 million on an ad).
AD 2007 c.	Facebook introduces its own advertising platform.
AD 2011 c.	Online advertising becomes one of the three most used in the world, with annual billings of millions of dollars.

 

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