Digital Marketing - What is it? characteristics, advantages and disadvantages

Digital marketing

Type of marketing that uses digital media to carry out its marketing strategies.

what is digital marketing?

Digital marketing is that type of marketing that uses digital media to carry out its marketing strategies. This seeks to use resources such as social networks, email marketing, websites, applications, among others, to promote a brand, product, or service on the network.

Through digital marketing, strategic marketing is applied in conjunction with operational marketing, to attract the target audience and increase sales.

Characteristics of digital marketing

The main characteristics of digital marketing are the following:

• It is in permanent contact with new technologies, such as social networks, smartphones, etc.
• It makes use of advertising, communication, and public relations.
• It allows the user to have personalized information according to their interests.
• It is a mass marketing medium, that is, for little money it allows you to reach a large number of online users.
• It is based on its 4F: flow, functionality, feedback, and loyalty.

Advantages and disadvantages of digital marketing

Digital marketing has both advantages and disadvantages for the development of a company.

Advantages

• It is universal: it has the potential to reach a large number of people regardless of region, country, or city.
• Availability: being digital, it can be received 24 hours a day and on any day of the week.
• It is interactive: it allows you to be in contact with customers, to know what they like and dislike.
• It is measurable: it offers the possibility of obtaining data in real-time quickly and accurately.
• It demands a low cost: less money is invested than in traditional marketing.
• Easy distribution: the use of digital media is simple and spreads faster.

Disadvantages

• Possibility of fraud: not all people trust digital advertising. Some are afraid of registering their personal data on the web and therefore do not make online purchases or electronic commerce operations.
• It does not last: users regularly remember an advertisement displayed on the networks for less time.
• Technological dependence: it depends excessively on network services and the use of digital resources, both for the production of content and for the transmission of messages to the audience.

digital marketing tools

Digital marketing is made up of a series of technological resources that help create, execute, analyze and improve a company's advertising strategy. According to their functionality, we can classify digital marketing tools into:

• Analytics: gather information on the impact of publications on the network. Some of the best-known analytics tools are Google Analytics, Ahrefs, SEMrush.
• Automation: optimally manage repetitive tasks. The best known is Hubspot for being a pioneer in marketing. Another widely used for its easy handling is Sharpspring.
• Social networks: the main thing when using networks is to manage the content and visualize the flow of visits. For this, the most used tools are HootSuite and Buffer.
• SEO positioning: useful to know the place or position of our website in the search engine results. Woorank and Übersuggest are some of the most recommended.
• Email Marketing: content management tools such as Aweber and Get Response are used. Both are great for small to medium content. Mailchimp is also one of the most prominent.

 

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