How Did Haldiram Become a Billion Dollar Company? | Haldiram Case Study | Facts

How Did Haldiram Become a Billion Dollar Company? | Haldiram Case Study | Facts
Posted on 29-01-2022

Whenever we talk about the food companies.

International brands like McDonald, KFC, Domino's are top in the list.

But we have a Indian brand.

Which is trying to compete with these companies.

We are talking about our favorite Haldiram.

You'll get shocked when you come to know.

Haldiram which started his journey from a small sweet shop.

Selling its products in more than 80 countries.

In today's video, we will come to know.

Story behind the success of Haldiram's.

And what are the business strategies.

Does Haldiram applied to become a powerful company with a worth of $2Billion.

So, let's start the video.


Haldiram's company's established,

In 1941 by Ganga Bhishen Agarwal that lived in Bikaner.

But he started establishing his company from 1919 at an age of 13.

Ganga Bhishen Agarwal belongs from Marwari Family.

And everyone used to call him Haldiram.

And at his childhood age.

He start working on his father's shop.

At that time, the sale of Bhujai was in demand.

That's why most people used to sell Bhujia in the market.

And every seller had same quality and taste of Bhujia.

That's why, the main competition was regarding money.

If we talk about Haldiram.

He used to do odd jobs at his father's shop.

But he always tried to learn the methods of making Bhujias.

The Bhujia which his father used to sell.

It's recipe was made by his daughter-in-law.

As when she served the Bhujia to her family members.

Then he got an idea.

To start selling this Bhujia in the market.

And he started selling the Bhujia in the market.

And the Bhujia's delicious.

And his business started growing.

But he was the only person in his family.

Which was neither satisfied with his business.

Nor with the taste of Bhujia.

Because he wanted to make special Bhujia.

Which will be unique in the market.

And to get monopoly in the market.

To achieve this goal.

He started doing experiments on Bhujia with different ingredients.

And after trying many ingredients.

At last he got successful of making a product.

Which was not available in the market.

He made 4 major changes in his father's recipe.

That changed his destiny.

The first change he made.

He started making Bhujia with moth beans instead of gram flour.

It not only changed the taste of Bhujia.

It became more crispy.

In short, he introduced a unique Bhujia in the market.

The second change he made.

As every seller were selling it at a rate of 2 paise/kg.

Haldiram set his Bhujia's price Rs. 5paise/kg.

To make a different standard of his Bhujia.

And the third change he made.

He set his Bhujia's name Dongar Sev on Bikaner's king name.

But there was no relation between both of them.

But his name proved as a brand ambassador.

And people start believing this as a premium product.

As it became an premium product for people.

Then people start buying it at the same rate without any hesitation.

Because people start believing that.

That they were buying high-quality product

Because all these factors.

Haldiram's Donar Sev get successful sales.

And in next few weeks, their sales were getting higher.

And Haliram's Bhujia became the leader in a competitive market.

Then Haldiram established his businesss.

Which is popularly know by its name.

But it was just a founding pillar of the company.

But after that, the company's growth second chapter.

Started by Shri Krishan Aggarwal at the end of 1960.

Which took the company at the level.

That no one can imagine.

Shri Krishan is the grandson of Haldiram.

And he is the 3rd generation of Haldiram.

That joined his family business during 19s.

At that time, the Aggarwal's family was divided into 3 sub families.

Their business were in the cities Bikaner, Kolkata, and Nagpur.

In which, Bikaner and Kolkata's business was going well.

But Shri Krishan had to struggled a lot in Bikaner.

At that time, not only the Nagpur.

There was no demand of Bhujia in Maharashtra at that time.

So, to came to know about the food habit of Maharashtra's people.

So, decided to organised a market research.

And he surveyed the whole Nagpur's market.

After researching for many months.

He found 2 big opportunities in the market.

The first thing he noticed.

Maharashtra's people were not aware about different snacks.

At that time, he had the opportunity.

To introduced new snacks in the market.

Second opportunity he found it in the sweet market.

Where he saw that.

There were only few sweets available in the market, like Balusia, Gujarati Peda, etc.

Then he realized that sweet market of Maharashtra.

They can introduce some other sweets in the market.

And after keeping it in mind.

He launched his favorite Kaju Katli sweet in the sweet market.

As it was a new sweet for the people of Maharashtra.

He start giving free sample of the sweet.

Whenever a customer visit his shop.

They gave him a kaju Katli for free.

Because of this marketing strategy.

Kaju Katli became famous in Nagpur within a few days.

And people liked the taste a lot.

That took the sales higher.

After getting successful sales.

He introduced many other Sweets of Bikaner and Kolkata.

Because of his business strategies and tasty products.

The sales increased by 400% in 3 years.

But it was just a beginning.

Then he realized the Nagpur's people.

Like the south Indian snacks like Idli and Dosa.

And these snacks were so popular in the market.

Only to bring customers to his shop.

He started his own south Indian restaurant.

And when many people started visiting his restaurant.

He started adding Samosa, Kachori, and Chole Bhature to his menu.

If we examine it through the business prospective.

When he entered in the Nagpur's market.

He was just a strange shopkeeper for people.

That was selling strange dishes to people.

That's why people don't trust him.

So, he firstly won trust of Maharashtra's people by selling the dishes they like.

And when he won their trusts.

Then he introduced new dishes.

Which was unique in Maharashtra.

And their sales were getting higher in few next years.

There's nothing to suspect.

His contribution was significant in taking Haldiram higher.

But the person that took this business more higher.

Was Shri Manohar Lal Aggarwal, not Shri Krishan.

He adopted two major strategies for the growth of the business.

That proved as the game changer in this story.

It was the time of 19s.

When no company care about the packaging brand.

To made his brand more popular.

With the branding of Haldiram.

He started using expensive packaging.

So that people feels that they are buying a trusty product.

By adopting this strategy.

This not only increased brand awareness between them.

Even people start trusting more on Haldiram.

And his second strategy was,

That he start opening big stores in different cities.

That increase his sales by thousand within few years.

And his business spread out in the whole country.

If we talk about today.

The Haldiram's company value has crossed $3 Billion.

And this business is spread in more than 80 countries.

3 generations of Aggarwals.

That converted their small business into a big business empire by hard work.

Is shockingly.

That's enough for today.

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