Ishad Mango: A Delectable Delight from Uttara Kannada (Karnataka) Receives GI Tag

Ishad Mango: A Delectable Delight from Uttara Kannada (Karnataka) Receives GI Tag
Posted on 12-06-2023

Ishad Mango: A Delectable Delight from Uttara Kannada (Karnataka) Receives GI Tag


The Ishad mango, a delightful fruit grown predominantly around Ankola in Uttara Kannada, Karnataka, has recently been granted the prestigious Geographical Indication (GI) tag. This recognition highlights the mango's unique qualities and its deep-rooted connection to its geographical origin. The Ishad mango has been cultivated for over four centuries and is cherished for its exceptional taste, abundant pulp, and captivating aroma. This article delves into the details of the Ishad mango, its two variants, and the significance of the GI tag in protecting and promoting products with specific geographical origins.

I. The Ishad Mango: A Prized Fruit of Uttara Kannada

The Origin and History of Ishad Mango Cultivation:

a. Ankola, Uttara Kannada: The Birthplace of Ishad Mango

b. Legacy of 400 Years: Tracing the Roots of Ishad Mango


Distinctive Characteristics of Ishad Mango:

a. Variants of Ishad Mango: Kari Ishad and Bili Ishad

b. Kari Ishad: Thin-Skinned and Irresistibly Sweet

c. Bili Ishad: Thick-Skinned with a Subtle Sweetness

d. Aromatic Bliss: Ishad Mango's Captivating Fragrance

e. Luscious Taste and Abundant Pulp: The Hallmarks of Ishad Mango

f. Shape and Size: Perfectly Formed and Visually Appealing


II. Understanding the Geographical Indication (GI) Tag

The Significance of Geographical Indication:

a. Defining Geographical Indication and its Purpose

b. Protection of Origin and Reputation: Safeguarding Unique Products

c. Building Consumer Trust and Quality Assurance


The Legal Framework: Geographical Indications of Goods (Registration and Protection) Act, 1999:

a. Overview of the Act and its Objectives

b. Registration Process and Criteria for GI Tag

c. Duration and Renewal of GI Tag


III. GI Tag for Ishad Mango: A Testament to its Distinctive Identity

Recognition of Ishad Mango's Geographical Significance:

a. Efforts to Promote and Preserve Traditional Mango Varieties

b. Ankola and Uttara Kannada: The Ideal Environment for Mango Cultivation

c. Cultural and Economic Impact of Ishad Mango on the Region


Benefits of GI Tag for Ishad Mango:

a. Protection against Imitation and Misuse

b. Market Value and Economic Opportunities

c. Increased Consumer Awareness and Demand

Impact on Local Farmers and Agriculture: a. Empowering Farmers and Preserving Traditional Practices b. Enhanced Market Access and Better Livelihoods

IV. Geographical Indication: Beyond Ishad Mango

Geographical Indications and Agricultural Products:

a. GI Tags for Other Fruits and Agricultural Produce in India

b. Promoting Regional Diversity and Preserving Traditional Knowledge


Cultural and Culinary Heritage:

a. GI Tags for Traditional Handicrafts and Industrial Products

b. Linking Geographical Origin to Cultural Identity



The awarding of the Geographical Indication (GI) tag to the Ishad mango is a significant milestone for the fruit and the region of Ankola, Uttara Kannada. This recognition highlights the mango's exceptional taste, aroma, and the centuries-old cultivation practices that have shaped its distinct identity. The GI tag ensures the protection of Ishad mango against imitation and misuse while also promoting the economic growth and cultural heritage of the region. It serves as a testament to the rich diversity of agricultural produce in India and the importance of preserving traditional knowledge and practices. With its GI tag, the Ishad mango is poised to carve a prominent place for itself in the global market, captivating mango enthusiasts with its delectable taste and unique characteristics.

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