Isologo - What is it? characteristics and examples

Isologo

Graphic image that includes a text and serves to identify and represent a brand.

What is an isologist?

The isologo, also known as isologotype, is a type of logo that consists of a graphic image that includes a text (both grouped under the same drawing) and that serves to identify and represent a brand.

It is a combination between the logo and the isotype, in which the image and the words cannot be separated, since otherwise, it might not be clear what brand it is at first glance.

Characteristics of an isologist

Among the main characteristics of an isologist we can find:

• It has two elements: a logo (text, usually the brand name) and a graphic image.
• The main characteristic of isologos is that the text and the image are indivisibly linked and form a single visual entity. Separating them would make it difficult to identify the brand at first glance.
• Unlike the imagotype, in the isologo the text and the graphic symbol are grouped under the same drawing.
• It allows the brand to be easily associated with an image or symbol and at the same time transmit its name.
• It is recognizable and easy to remember.
• It allows to reinforce the image and the presence in the collective imagination of a brand or company.
• Being a more complex type of logo, it allows the message that the brand wants to convey to be clearer and more difficult to confuse.

Examples of isologist

Let's see some examples of isologo of recognized brands:

Image	Description
	Logo of the Ford car brand.
	Logo of the fast-food brand Burger King.
	Logo of the UPS courier company.
	Logo of the financial institution American Express.
	Logo of the Lays potato chips brand.

 

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