Pitch - What is it? How to do it? Examples, and more

Pitch

Presentation technique used in meetings with potential investors.

What is a pitch?

A pitch (or pitch deck) is a presentation technique that is mainly used in meetings with investors, to whom it is intended to sell a project. This allows synthesizing of the main idea of ​​the company's product or service.

As the structure of the presentation is similar in most pitches, investors can follow the presentation in an orderly manner, which makes it easier to understand the project or undertaking.

How to make a pitch?

Although the steps to make a pitch vary from one author to another, most maintain the following structure:

1. Concept – The first thing to do is make it clear what service or product you are trying to sell. It is convenient to express it with a short sentence since there will be time to develop it later.
2. Problem – What is the inconvenience, pain, or need that this product or service solves. The best way to expose it is to tell it through a story ( storytelling) or by describing specific data of the problem to be solved.
3. Solution: Here the product or service should be described, stating its benefits and how it solves the recently detailed problem. A use case can be shown to reinforce the exposition.
4. Business model: having detailed the problem and the solution provided by the product or service, it will be necessary to explain how the money will be earned through the project.
5. Market: in this step, the size of the market must be defined, that is, how many people have the problem that has been raised, together with the profile of the client who would buy said product or service.
6. Marketing: At this point, the strategies to attract customers through advertising campaigns or other specific promotional actions will be explained.
7. Traction: it is important to reflect whether the product or service has been validated with potential users, ideally with sales. You can also show the accumulated trend of attracting users and customers, with public recognition in the different media, awards obtained, etc.
8. Team: it is essential to describe the profile of the main members of the team, emphasizing their previous experience and their role in the project in question. It is about transmitting peace of mind to potential investors, about the people who are working for the objectives.
9. Competition: who are the companies that compete with this product or service, what are their weaknesses and strengths, etc. It is often said that if there is no competition, there is no market.
10. Financial aspects: it is important to set a planning horizon of at least 3 years, estimating the income and expenses of the project. It must be simulated how the incorporation of the money of the possible investors in the project would affect it.

pitch examples

Here are some pitch examples for a better understanding of the concept:

 

 

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