Seller

A person who is responsible for offering, selling, and distributing products to their customers or potential stakeholders.

What is a seller?

A seller is a person who carries out activities of the commercialization of goods and services. It is the one in charge of offering, selling, and distributing products to its clients or possible interested parties, in exchange for a certain value that can be fixed or agreed upon between the parties involved.

The seller can manufacture his product by his own hand, acquire it through a manufacturer, or, in other cases, work for an organization that establishes the product or service to be marketed.

The importance of vendors in an organization lies in the fact that their activity of marketing goods and services is considered essential for overall profitability, since the greater the number of sales and customers a vendor obtains, the greater the economic profits the organization will have.

In this way, sellers are one of the individuals in charge of attracting monetary sources to the company.

Characteristics of a seller

Mentioned below are the main features of vendors:

• They carry out activities of commercialization of goods or services.
• They have a fundamental role in an organization, performing commercial operations.
• They drive the economy.
• Your earnings can be based on the market, marketing style, contractor, or product offered.
• They may be associated with a company that pays them for services rendered or work independently.
• To carry out the sales activity, they rely on different marketing strategies.

Vendor Types

The main types of sellers are mentioned below:

• Wholesale seller: that seller who is responsible for selling goods and services in large quantities. It works as a distributor and generally operates under resale.
• Retailseller: that seller who is responsible for the direct sale to the customer of a particular product.
• Online seller: one whose marketing activities are carried out through digital platforms, such as social networks, online stores, etc.
• Seller by geographical space: one who is classified according to the region in which he carries out his marketing activities. It can be national, international, municipal, or regional.
• Counterseller: that seller who carries out his marketing activities through a counter with attention to the public. In these cases, it is usually the person who approaches the seller to acquire the product.
• Street vendor: one who sells products in public spaces on the street. They tend to operate under the informal economy.

Functions and tasks of a seller

The main functions and tasks of a salesperson are described below:

• Knowledge of the product: a seller must have knowledge of the product that he sells, for which he must investigate the functions, characteristics, and benefits that the product can offer to his consumers, in order to advise his clients in the most efficient way.
• Study and analysis of the market: in order to know all the variables that can influence the sale operation, a seller must study and analyze the different existing markets; in this way, he will have more tools to design his marketing strategy.
• Marketing strategy: if the seller wants to market his products effectively, he must design an optimal strategy for it, based on the existing variants in the market and the product to be offered.
• Advice to the buyer: a seller must offer advice to his clients in order to generate empathy and provide all the necessary help to acquire the right product.
• Offer and sale of the product: to complete the marketing activity, the seller offers the product taking into account the information regarding it, such as price, features, functions, benefits, etc. Depending on the type of business, the client may request a reduction of the established price.

Vendor Examples

Here are some vendor examples:

• A person who offers beauty products online.
• An individual who physically markets video games.
• A person in charge of the sales area in a clothing store.
• A person posting a shirt for sale on eBay.
• An individual who sells lemonades in a street stall.
• A person who works in the sales area of ​​an insurance company.

 

Thank You